With over 22 years of experience across advertising, design, and creative direction, I’ve had the opportunity to work with leading agencies including Ogilvy (Bengaluru), McCann Worldgroup, Creativeland Asia, and Umbrella Design.

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Over the years, I’ve led art direction, built visual identities, shaped campaign strategies, won pitches, and guided brands through everything from big integrated campaigns to the occasional creative chaos. My work has spanned diverse categories including Media & Publishing, Mobility & Automotive, Consumer Electronics & Telecom, FMCG, Frozen Foods, Footwear & Apparel, Real Estate, Travel & Ticketing, Bathware, Healthcare, and Hospitality.

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I’ve worked across brands and projects for names such as Times of India, Jaquar, Godrej aer, redBus, Skechers, Qualcomm, CCD, Rohan, Expo 2020 Dubai, and G20 India 2023, among others—bringing together strategy, design, art direction, and storytelling to solve different kinds of brand challenges.

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My core strength lies in combining sharp strategic thinking with strong visual direction—creating brand identities and campaigns that are distinctive, culturally relevant, and built to deliver meaningful business impact without unnecessary creative excess or inflated budgets.

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Today, I focus on shaping brand identities and leading end-to-end creative campaigns through design-led storytelling—from the first strategic thought to the final visual, across platforms and touchpoints.