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Godrej aer Fathers Day social media activity

Godrej aer, a range of home and car fragrances is known for its quirky personality.

On Fathers's Day, Godrej aer encourages the youth to accept #DadsRequest

by getting off social media and making a connection with their fathers in real life.

This, of course, is done in the quirky Godrej aer way.

The sanskari Babuji of social media requests the youth to spend some 

personal time with their father, instead of sending him love through social media.

He suggests taking dads out on a long drive, along with

the gift of Godrej aer car fragrances.

Godrej aer Fathers Day social media activity

For Father's Day, a digital idea that would not only wish fathers, but also

promote Godrej aer car fresheners in an engaging way. So, we asked people to

karaoke with their fathers. Except, the karaoke performances needed to be done in their car. 

we called the #aeraoke. These videos were then collated and 

featured on our social media pages. It become a

fun way for fathers to bond with their families. And a way for aer to subtly promote itself.

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